To abide by the principle of fair competition. To build a high-quality company with excellent financial and human resources. To contribute to society through business activities based on the idea of always placing the customer first.

1. Set numerical targets as qualitative, not quantitative indicators.

2. Expand qualitatively—not as "number one," but as the "only one."

3. Be recognized as the "only one" by shareholders, customers, business partners and clients, employees, and the community.

The XEBIO Group seeks to build a high-quality company with excellent financial and human resources, and to abide by the principle of fair competition. We pledge to contribute growing and maturing together with our shareholders, business partners and clients, and employees so that we may better contribute society through business activities based on the idea of always placing the customer first.

We are in the business of creating and providing the ultimate in sports and fashion product value for our customers. To fulfill our goal of becoming the "only one" company for sports and fashion, we recognize the need for to continue and redouble our commitment to product development, enjoyable shopping, and appealing stores providing quality services.